Muji: No Brand as a brand

I am a Muji lover, but it’s so hard to explain why I am so obsessed with this brand. It’s even not love at first sight. When I first saw Muji five years ago, I didn’t appreciate its low key design at all; it just made me wonder who would be willing to pay a mid-price for such a normal stuff. To my surprise, I started to adopt Muji as my favorite brand, approximately since three years before. Probably it’s because I began... Read More