HTC: well-known brand behind the curtain

I have never bought any HTC smartphone, but I know this Taiwanese brand so well. I am not that into this brand, but it’s still amazing to witness this company rapidly expand globally. Last year, when they launched the first global campaign, I am really impressed by the advertising created by agency Deutsch LA Inc. What further intrigue me is the brand positioning statement, Quietly Brilliant, created by London-based creative agency Fig Tree.... Read More