Branding
By Daniel Lin on December 10, 2010 · Leave a Comment
I have never bought any HTC smartphone, but I know this Taiwanese brand so well. I am not that into this brand, but it’s still amazing to witness this company rapidly expand globally. Last year, when they launched the first global campaign, I am really impressed by the advertising created by agency Deutsch LA Inc. What further intrigue me is the brand positioning statement,... Read More
Branding
By Daniel Lin on December 4, 2010 · Leave a Comment
I am a Muji lover, but it’s so hard to explain why I am so obsessed with this brand. It’s even not love at first sight. When I first saw Muji five years ago, I didn’t appreciate its low key design at all; it just made me wonder who would be willing to pay a mid-price for such a normal stuff. To my surprise, I started to adopt Muji as my favorite brand, approximately... Read More
Here I am