Minus31 is an idea hub providing brand thinking at the intersection of culture, technology, and business. We seek to detect disruptions in different areas and ultimately distill ideas and insights from complex phenomena.

Minus31 is the brainchild of Daniel Lin, a brand strategist and trend analyst, a recent graduate from School of Visual Art MPS Branding. His professional domains cover brand consultant, market researcher, product manager, and journalist; his cultural perspectives cover Taiwan, China, Japan, and US.